Making your music and brand stand out in an overcrowded industry can be a hard task, don’t make it harder on yourself by doing the things outlined below.
When it comes to getting your music out there and getting recognized by the BUSINESS side of the industry (ex: blogs/journalists/media/
In other words, there are certain things that artists do that really hinder their chances of being taken seriously, no matter how great their music is.
If you’re one of the artists that do any of the following things, you’re definitely making it much harder on yourself to get recognized.
The following tactics make you appear “amateur” (and can actually deter people from even listening to your music in the first place):
1. Tagging people in your music and videos on Facebook. This is very common and one of the most amateur tactics there is. There’s so many artists (mainly rappers) that don’t genuinely reach out to people (they don’t even say hello) but yet they’ll tag 100 people that they’ve never had a conversation with in hopes that they’ll listen to their song – can you see how rude and ineffective that is? Most of these artists end up tagging 100 people yet they get no comments, no likes and no shares but they continue to do it because it FEELS productive, when in fact it’s counterproductive. If you need more of an explanation, check out this article.
2. Leading with your music the first time you reach out to someone new instead of genuinely having a conversation. If you want someone new to hear your music, the last thing you should do is send them a link right out the gate. That’s forcing your music down their throat. If you want someone to care enough to listen to your music and give you feedback, the LEAST you can do is care enough about them to have a genuine conversation. Plus, your current fans are the ones that’ll spread your music to others, so you don’t need to be inboxing random people with your music link, you’re wasting your time.
3. Commenting on people’s posts saying “hey check out my song link in bio!” – this one should be self explanatory however it happens way too often so I figured I’d touch on it. To be blunt, no one cares about your music when you present it that way. These celebs are not going to say “let me click the link in this guy’s bio” – as a matter of fact, they probably aren’t even looking at their comments since they get so many. Don’t worry about celebs hearing your music, worry about your fans. I’m sure you have a few supporters who can help you spread it to others.
4. Promoting flyers and cover art that aren’t high quality and weren’t professionally designed by a graphic designer. This is a big red flag because in the entertainment world, a book is definitely judged by its cover, which means that if your presentation isn’t high quality people automatically assume your music is just as bad and therefore they won’t even press play. You may not have a big budget, but if you can pay for a music video and for studio time, you can fork out some cash to make sure it’s presented properly.
5. Sending MP3 attachments to blogs. This is a big NO NO because blogs typically only accept links. They are not going to upload your song to their blog, they need to be able to embed your song or video in the post so please do not send blogs an MP3 attachment (save that for the DJs if they request it). You can check out this post from our friends at TripleHQ all about how to properly submit your music to blogs.
6. CC’ing a bunch of people on your emails. This is a huge red flag that annoys bloggers and journalists to the point that your email will most likely get deleted before they even listen. To avoid this, you’ll want to send a personalized email out that addresses the writer/blog personally. At the very LEAST you should BCC (blind copy) a select few others on your email. Whatever you do, don’t let everyone see who you’re sending it out to. Make people see that you did your research on them and want to build a relationship with them.
Tips and better ways to go about it:
1. Start collecting email addresses from your fans. If someone says they like your song, thank them and ask them for their email so that you can send them your new releases. All artists should have an email database of their fans, that way instead of having to tag a million people in your posts, you’ll already have their email so you can send 1 email out to all of your fans (using a program like mailchimp.com) and reach their inbox directly. So first tip: build your database so you don’t have to worry about chasing down individual people to make sure they listen.
2. Start asking people how they would prefer to receive music submissions. Most bloggers and journalists have specific instructions on how they take submissions and 99% of the time it’s via email. So by tagging them in your posts or sending them a random message with your music is definitely NOT effective and it’s a waste of your valuable time. It also clearly shows that you’re still an amateur at marketing your music.
3. Be YOU and show your personality online so that you’ll ATTRACT people to you. You don’t always have to lead with your music. If people like the things you post or tweet, they’ll be more inclined to listen when you post your music.
4. Overall, CARE MORE. If you want people to care about your music and your movement, you should show just as much interest in them.
Remember that this is YOUR baby. This is YOUR music career on the line so you should be researching every day on how to get yourself out there in the best way possible. There’s so many creatives in this world, the last thing you want to do is blend in.
I hope you take heed to this advice. If you need my help and want to set up a coaching session you can reach me at firstname.lastname@example.org and if you have a music submission you can send it to email@example.com.