We’re about to give you the low down on getting your music posted to blogs. Don’t say we didn’t warn you.
Now first, please understand that we’re not here to bash other blogs. We have the utmost respect for bloggers, writers and journalists that really take their positions serious. We respect those that use their platform to help others grow their audience, the right way.
What we’re here to discuss is the scary epidemic that’s taken over in the hip-hop world that’s taking money from indie artists pockets and giving them a false sense of hope. This epidemic happens to be charging artists to get their music posted to blogs. Not paying a publicist who has relationships to write a press release and pitch the music, but actually paying each blog for a post.
Yeah, it’s blowing our mind too.
In the past, blogs were respected sources. They were the place you went to discover new music. They were the place you went to read up on all of your favorite celebs. Now, it’s gotten watered down to the point that you don’t know who to trust anymore. You don’t know if you’re getting ready to find some “click bait” or if you’re actually getting true information and music from artists that the blogs personally cosign.
Over the last year, I’ve had at least 6-10 artists contact me upset because they paid someone to get their music on a bunch of blogs, yet they still don’t have a buzz or a fan base. I can’t totally blame them, since they look up to writers and bloggers and people that they SHOULD be able to trust with guidance. It’s the bloggers that are actually the ones giving them this false sense of hope.
The Honest Truth
The honest truth is that you can be everywhere and nowhere at the same time.
You can pay to get your song on 50 blogs, but if no one’s TALKING about you, if you’re not truly ENGAGING and ENTICING your audience, then all you are is a link floating down someone’s timeline.
It’s gotten to the point where artists solely rely on blogs to grow their buzz, which means they’re neglecting the things that REALLY get them a buzz, like building relationships with their fans for instance. Because of this, we’ve compiled a list of reasons why you shouldn’t solely rely on blogs to build your buzz, check it out:
- Blogs are getting watered down by the minute. That’s right. Ever since everyone got hip to the fact that you can now pay your way into the blogosphere, getting your music posted hasn’t been as effective as it should be. This is because blogs used to be respected sources for music discovery, now some blogs won’t even listen to your song, yet if you pay them, they’ll post it, which actually does a lot more harm than good.
- You don’t need a post, you need to tell your STORY. Blog write ups can be awesome, key word: WRITE-UPS. Instead of the blog just copy/pasting a generic description, you really need the blog to WRITE about your music and give you quotes that you can add to your EPK. It’s not enough to say “my song was posted to these blogs” – WHAT are they SAYING about you though?
- Your fans are your real promo team. Word of mouth is still the greatest form of promotion. Getting your music posted to a few blogs doesn’t create discussion. It doesn’t get people talking. Sure, it might feel good to know that a mainstream blog posted your song, BUT is it really effective? Or do you just have another link to retweet?
Now, there are some instances when paying for a post might be beneficial. Like if the blog has high traffic and they are actually going to do a full write up, or premiere, or do a video interview and promote the hell out of the post, then maybe it’ll be beneficial for you to pay. But in that case you’re not paying for a post, you’re paying for the content. You’re paying for the person to shoot and edit a video, so at least you’re getting more than a copy/pasted post out of the deal.
But here’s the secret, if your music is awesome, if they truly enjoyed your content, they won’t charge you just for a post. Point blank.
Do you think publicists are out here paying for posts? NO. They are building relationships with the outlets and the writers of the outlets and YOU CAN TOO.
But why should I pay a publicist but not pay for a blog post?
Sometimes you may not have time to handle promotion, because you’re too focused on creating music and touring, so in that case you would pay a reputable publicist to handle it all for you. But if you’re out here working your music and you have a limited budget, the last thing you should be doing is paying a blog to post your music, when there’s literally hundreds, maybe even thousands of outlets out here that will gladly post your music for free99.
So why should you pay a publicist to get your music on blogs but not pay an actual blog for the post? Well, there’s a few reasons. The biggest reason is because publicists already have solid relationships built with writers, journalists, bloggers from reputable outlets (and they know how to reach out properly to reach new outlets if the relationship isn’t already built). Publicists also do another important thing which is TELL YOUR STORY. They don’t push for a post, they push your story, they make it clear to the outlet as to WHY you deserve the post in the first place.
Our good friend and freelance journalist Joe P, gave us his thoughts on the subject:
“Don’t underestimate the value of real relationships with real people. I think the Internet/social media age has created a tendency in people’s minds to think that all you need to do to break out is have a pretty IG page and a hot song/visual and then you’ll get a few random blog posts and all the sudden you’ve got a successful and sustainable career. Wrong. Getting a site to post your record is cool, but is that blogger telling your story to the world? Are they showing their viewers why people should fuck with you? Are they showing how you’re relatable? When you have a random music bloggers you’ve never met before re-posting your music, it does nothing for your story. It’s exposure without substance.”
So there you have it folks.
Artists, please stop relying on blogs to build your buzz. Please stop paying people who don’t even like your music. If you can’t afford a publicist right now, then take the time out to build genuine relationships with writers and bloggers that would enjoy your music. Also, maybe invest in other things that work better than blog posts, like Facebook advertising or utilize free resources like your newsletter.
And just so you know, we will NEVER charge any artist to post their music to #TasteCreators. We just won’t post it if we don’t like it or don’t feel that it fits with the level of #Taste we are trying to uphold.
We hope this post gave you some clarity, and saved you some of your hard earned money.
Have questions? Tweet us.